KEF
Visual Identity
KEF, pioneers in luxury sound, approached me to collaborate on creating a visual identity for the “Dusk Titanium,” their latest speaker for the LS Luxe range, created by highly acclaimed designer, Ross Lovegrove.
We collaborated on Key visuals and an animation to be used on a global campaign in stores and online.
After I presented several different concepts, we selected a treatment focused on “Soundwaves” and the visualisation of sound, taking inspiration from the unique organic design of the speaker itself.
This is a case study to show all the visual exploration that we went through to land on the final animation and Key Visuals.
Original music and sound design was provided by Sam Worskett
(Above) A process reel for all the exploration and experimentation in developing the visual language for the Dusk Titanium speaker.
(Above) The final animation used for the launch campaign of the Dusk Titanium.
The Key Visual and animation were used in stores across the globe. Here they are shown in the KEF Music Gallery in central London, UK
Client: KEF
Creative Direction: James Brocklebank
Music and Sound Design: Sam Worskett